Around the world, consumer spending habits are changing rapidly, particularly online. In 2015, e-retail sales in Africa and the Middle East amounted to 13.15 billion U.S. dollars and projections show a growth of up to 25 billion U.S. dollars by 2017. This has been fuelled by a huge leap in digital and mobile penetration around the globe.
There’s also increased competition, necessitating a focus on customer experience by businesses in order for them to get and stay ahead. This includes investing in better UX/UI, offer variety, security, and ultimately, providing easier ways for buyers to make payment for their purchases.
As a business owner, an online payment service gives your business the potential to grow your sales greatly. Your can receive payments from virtually any customer with an email account. Moreover, an online payments system will enable you to:
- Open your doors to more online spend – Providing consumers with a wide variety of payment options makes your products and service available to a broader client base therefore ensures that no one is locked out on the basis of payment.
- Track payments – The ease at which you can track payments made – over the phone and on the web – make it more convenient for you. You can manage all your transactions which are reconciled on one dashboard, irrespective of which payment methods have been used.
- Reduce errors on cash handling – Not only does it facilitate a quicker and easier consolidation, but it also reduces errors on cash handling thus reducing operating risks.
- Gain a competitive edge – Attract potential customers and retain existing ones by providing them with the latest in the electronic payment technology. The system will also enable you to redirect your efforts to growing your business.
At Pesapal, we provide technology that allows businesses to accept a wide variety of online payments including card payments (Visa, Mastercard and American Express) and mobile money. Over the years, we have partnered with hotels, e-commerce, Internet Service Providers, Telcos and utility providers, giving their customers a range of convenient online payment options.
Our service is a secure, safe and affordable option for companies looking to take or grow their business online. Present in Kenya, Tanzania, Uganda, Malawi and Zambia, we offer a fast and hassle free set up. Talk to us today.
Tel: +254 (0) 706 191 729 / +254 ( 0) 202 124 722
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